Test Bank for Introduction to Business 10th Edition by Pride

Description

Complete downloadable Test Bank for Introduction to Business 10th Edition by Pride. INSTRUCTOR RESOURCE INFORMATION
TITLE: Introduction to Business
RESOURCE:Test Bank
EDITION: 10th Edition
AUTHOR: Pride, Hughes, Kapoor
PUBLISHER: Cengage Learning

Table of content

1. An Introduction to Business and the Economy.
2. The Business of Ethics.
3. Global Business.
4. Choosing a Form of Business Ownership
5. Small Business, Entrepreneurship, and Franchises.
6. Understanding the Management Process.
7. Creating a Flexible Organization.
8. Producing Quality Goods and Services.
9. Attracting and Retaining the Best Employees.
10. Motivating and Satisfying Employees and Teams.
11. Enhancing Union-Management Relations.
12. Building Customer Relationships Through Effective Marketing.
13. Creating and Pricing Products that Satisfy Customers.
14. Developing Integrated Marketing Communications.
15. Wholesaling, Retailing, and Physical Distribution.
16. Understanding Information and e-Business.
17. Using Accounting Information.
18. Understanding Money, Banking, and Credit.
19. Understanding Personal Finances and Investments.
20. Mastering Financial Management.
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