Basic Marketing A Marketing Strategy Planning Approach 18th Edition by Perreault – Test Bank

Chapter 01

Marketing’s Value to Consumers, Firms, and Society

 True / False Questions

1. Marketing is basically selling and advertising.
   True    False

2. According to the text, marketing means “selling” or “advertising.”
   True    False

3. Marketing, in the literal sense, means “selling” or “advertising.”
   True    False

4. Marketing means “promotion and selling.”
   True    False

5. Actually making goods or performing services is called marketing.
   True    False

6. Estimating what price consumers are willing to pay for a product and if the firm can make a profit selling at that price, is an example of a production activity.
   True    False

7. Marketing can provide needed direction for production and help make sure that the right goods and services find their way to interested consumers.
   True    False

8. Marketing plays an essential role in creating customer satisfaction.
   True    False

9. Customer satisfaction is the extent to which a firm fulfills a consumer’s needs, desires, and expectations.
   True    False

10. If a firm produces the right goods or services, marketing has little role to play in creating customer satisfaction.
    True    False