Business Foundations O C Ferrell 12 Edition
6) Which of the following is the best reason that you should submit your business plan idea to your instructor as early as possible?
- A) to get feedback on ways to improve your idea
- B) to pique your instructor’s interest in your idea
- C) to eliminate wasted effort on unfeasible ideas
- D) to request your instructor’s help in researching your idea
- E) to make sure your idea is completely different from what other students are doing
7) Christina’s instructor asked each student in her class to develop a hypothetical business plan for new and unique good, service, or business. Her idea is to start a new online beauty consulting firm. What is the first thing she should do to start this project?
- A) write an executive summary for her business
- B) create a marketing plan for her business
- C) do some online research to see if similar businesses exist
- D) talk to owners of similar businesses to make sure her idea is feasible
- E) submit her idea to her instructor for approval
8) Business plan proposals will be evaluated based on
- A) whether your business will ultimately succeed or fail.
- B) their thoroughness and your ability to provide support for the idea.
- C) the originality of your idea.
- D) your ability to sell your product to your peers.
- E) your ability to show proven sales results.
9) Joe is creating a business plan for a new robot that can do his homework for him. What element should his business proposal include?
- A) a competitive analysis
- B) a detailed product drawing
- C) a detailed and final plan for producing the product
- D) a comprehensive and fully developed marketing plan
- E) a sample version of his product
10) Bethany is developing a business proposal for a new vegetarian frozen foods brand. Her business description should include all of the following EXCEPT
- A) an overview of the frozen vegetarian foods she wants to produce.
- B) her vision for the proposed frozen vegetarian foods.
- C) a reason that these frozen vegetarian foods should be produced.
- D) a strategy for appealing to her target market.
- E) a rationale for why she believes her business will succeed.
11) Daniel wants to start a new spin studio. He believes that spin studios that exist as part of established gyms are not effective because spinning requires a dark room and loud music. He also doesn’t like that most gyms only have a few spin classes per day. He plans to hire enough instructors to offer more classes throughout the day, not just during the high-traffic morning and evening time frames. His overall purpose is to provide optimal conditions for spinning and to start a community that works together to reach fitness goals through spinning. Which element of a business description does this scenario best describe?
- A) a rationale
- B) a mission
- C) an objective
- D) a competitive analysis
- E) a target market analysis
12) Which component of the brief marketing plan should be included in the business proposal?
- A) selecting a name for the business
- B) developing a reason for the business’s existence
- C) explaining why you want to start this business
- D) revealing your vision for the business
- E) indicating why this business will be successful given the market
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