Communicating in Business International Edition 8th Edition by Karen Schneiter Williams – Test Bank

Chapter 1—Business Communication Foundations

TRUE/FALSE

1. Effective external communication has a greater impact on an organization’s success than effective internal communication.

ANS:  F                    PTS:   1

2. The sender and receiver have equal responsibility for achieving the goals of business communication.

ANS:  F                    PTS:   1

3. The most important goal of business communication is that the receiver understands the message as the sender intends.

ANS:  T                    PTS:   1

4. Citing receiver benefits in a message not only fosters a favorable relationship between the sender and the receiver but also demonstrates use of the you-viewpoint.

ANS:  T                    PTS:   1

5. LMN Clothing sent a letter to its credit card customers to give them advance notice of an upcoming sale. Harry Pasco received the letter, read it, and gave it to his neighbor; however, Harry did not shop at LMN during the sale. Harry’s action means that LMN has achieved the goal of favorable response.

ANS:  F                    PTS:   1

6. To establish a favorable relationship, the message sender and receiver should relate to each other positively, personally, and professionally.

ANS:  T                    PTS:   1

7. Employees help to establish and maintain organizational goodwill by communicating positively about the company’s products, services, and personnel.

ANS:  T                    PTS:   1

8. An individual’s status within an organization has no affect on the communication process.

ANS:  F                    PTS:   1

9. Serial communication may follow a horizontal path as well as a vertical path.

ANS:  T                    PTS:   1

10. Efforts to suppress an organization’s open, honest, complete grapevine communication can lead to low employee morale.

ANS:  T                    PTS:   1