Consumer Behavior Building Marketing Strategy 13th Edition by Mothersbaugh – Test Bank
Chapter 01
Consumer Behavior and Marketing Strategy
Multiple Choice Questions
| 1. |
The rise of social media has
| A. |
shifted power from marketers to consumers. |
| B. |
helped to strengthen the shift of power from consumers to marketers. |
| C. |
helped give rise to the development of online crowd seeking. |
| D. |
helped marketers like CVS listen and adapt to consumers in real time. |
|
| 2. |
_____ is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.
|
| 3. |
One primary function of Harriet’s job is to study individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of her company’s products and services to satisfy needs and the impacts that these processes have on the consumer and society. Harriet works in the field of _____.
| E. |
organizational behavior |
|
| 4. |
Which of the following is NOT true regarding consumer behavior?
| A. |
Organizations are applying theories and information about consumer behavior on a daily basis. |
| B. |
It is often necessary to conduct research. |
| C. |
Consumer behavior is a complex, multidimensional process. |
| D. |
The overall model of consumer behavior presented in the text is accurate in predicting consumer behavior. |
| E. |
Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm, the individual, and society. |
|
| 5. |
Which of the following is a key aspect regarding consumer behavior?
| A. |
Organizations are applying theories and information about consumer behavior on a daily basis. |
| B. |
It is often necessary to conduct research. |
| C. |
Consumer behavior is a complex, multidimensional process. |
| D. |
Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm, the individual, and society. |
| E. |
All of the above are key aspects. |
|
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