Consumer Behaviour 7Th Edition By Pascale Quester – Test Bank

Chapter 01 – Testbank

Consumer behaviour is not about how and why consumers purchase a product.

True    False

 

A consumer behaviour audit is an audit of consumer behaviour undertaken with help from the accounting department.

True    False

 

Marketing researchers talk to hundreds of consumers to find out what their attitudes about products and advertising are.

True    False

 

Applications of theories and information about consumer behaviour are almost non-existent.

True    False

 

The consumer behaviour audit guarantees a successful strategy.

True    False

 

Consumerism is a movement that aims to minimise consumption of all products and restrict the use of consumer behaviour theories in practice.

True    False

 

Market segmentation enables a business to treat all consumers the same.

True    False

 

The marketing manager can view the consumer as a problem solver.

True    False

 

The government cannot regulate marketing activities.

True    False

 

Information search is usually external in nature.

True    False