Section A: Concepts and Techniques for Crafting and Executing Strategy Section A: Introduction and Overview
1 What is Strategy and Why is it Important
2. Charting a Company’s Direction
3. Evaluating a Company’s External Environment


Section B: Core Concepts and Analytical Tools
3. Evaluating a Company’s External Environment
4. Evaluating a Company’s Resources, Capabilities, and Competitiveness


Section C: Crafting a Strategy
5. The Five Generic Competitive Strategies
6. Strengthening a Company’s Competitive Position
7. Strategies for Competing in International Markets
8. Corporate Strategy
9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy


Section D: Executing the Strategy
10. Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure
11. Managing Internal Operations
12. Corporate Culture and Leadership