Essentials of Business Communication 8th Canadian Edition By Mary Ellen Guffey

Chapter 1—Test Bank

Multiple Choice

1. One of the fastest ways to ensure your career success is to
2. learn how to design Web pages.
3. post a persuasive résumé online.
4. develop excellent communication skills.
5. invite your boss out to lunch periodically.

ANS: c              REF: p. 2           TYPE: Con               DIF: 3

TOP: Communication Skills: Your Ticket to Work or Your Ticket Out the Door

NOT: Developing excellent communication skills is one of the fastest ways to ensure your career success.
AAC: Tier 1—Reflective Thinking; Tier 2—Conclusion

2. On the job you are more likely to be taken seriously and promoted if you
3. look and sound professional.
4. frame your degree or certificate and hang it on your office or cubicle wall.
5. appear to be busy even when you’re not really doing anything.
6. do all of the above.

ANS: a              REF: pp. 4-5     TYPE: Con               DIF: 3

TOP: Professionalism Counts With Employers

NOT: If you look and sound professional while working, you are more likely to be taken seriously and promoted.
AAC: Tier 1—Reflective Thinking; Tier 2—Conclusion

3. Because the U.S. economy is increasingly _____________ based, education is extremely important.
4. politically
5. production
6. knowledge
7. labor

ANS: c              REF: p. 9           TYPE: Con               DIF: 3

TOP: How Does Your Education Affect Your Income?

NOT: Because the U.S. economy is increasingly knowledge based, education is extremely important. Two thirds of all new jobs require some kind of postsecondary education.
AAC: Tier 1—Reflective Thinking; Tier 2—Conclusion

4. Major trends in today’s dynamic world of work include increased emphasis on self-directed work groups and virtual teams, heightened global competition, innovative communication technologies, new work environments, and focus on
5. creating an entirely online presence.
6. promoting from within.
7. restructuring and downsizing.
8. information and knowledge as corporate assets.

ANS: d              REF: p. 7           TYPE: Con               DIF: 3

TOP: Succeeding in the Changing World of Work

NOT: A major trend in the new world of work includes a focus on information and knowledge as corporate assets. Corporate America is increasingly aware that information is the key to better products and increased profitability. Other trends in today’s workplace include flattened management hierarchies and more participatory management.
AAC: Tier 1—Reflective Thinking; Tier 2—Conclusion

5. Communication is defined as “the transmission of information and meaning from one individual or group to another.” The crucial element of this definition is _______________.
6. transmission.
7. information.
8. meaning.
9. all of the above are equally important.

ANS: c              REF: p. 7           TYPE: Con               DIF: 3

TOP: Understanding the Communication Process

NOT: Communication is successful only if meaning is exchanged, making “meaning” the crucial element. You can send information; but if it means nothing to the receiver, true communication has not occurred.
AAC: Tier 1—Reflective Thinking; Tier 2—Conclusion