International Marketing 17th Edition By Philip R – John L -Test Bank


Edition: 17th Edition

Format: Downloadable ZIP Fille

Resource Type: Test bank

Duration: Unlimited downloads

Delivery: Instant Download

International Marketing 17th Edition By Philip R – John L -Test Bank

Chapter 01

The Scope and Challenge of International Marketing

True / False Questions


For companies today, becoming international is a luxury only some can afford.

True    False


Companies from the Netherlands are the leading group of investors in the United States.

True    False


International marketing involves selling of a company’s goods and services to consumers or users in more than one nation for a profit.

True    False


The difference between domestic and international marketing lies in the different concepts of marketing.

True    False


An international marketer must deal with at least two levels of uncontrollable uncertainty.

True    False


The geography and infrastructure of a country are uncontrollable factors that influence the business decisions of a company in an international market.

True    False


The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure.

True    False


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