International Marketing 17th Edition By Philip R – John L -Test Bank
Chapter 01
The Scope and Challenge of International Marketing
True / False Questions
1. |
For companies today, becoming international is a luxury only some can afford. True False |
2. |
Companies from the Netherlands are the leading group of investors in the United States. True False |
3. |
International marketing involves selling of a company’s goods and services to consumers or users in more than one nation for a profit. True False |
4. |
The difference between domestic and international marketing lies in the different concepts of marketing. True False |
5. |
An international marketer must deal with at least two levels of uncontrollable uncertainty. True False |
6. |
The geography and infrastructure of a country are uncontrollable factors that influence the business decisions of a company in an international market. True False |
7. |
The uncontrollable factors affecting international marketing are limited to political forces, economic climate, and competitive structure. True False |
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