Business Communication Process And Product 9th Edition by Mary Ellen Guffey – Test Bank

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Edition: 9th Edition

Format: Downloadable ZIP File

Resource Type: Test bank

Duration: Unlimited downloads

Delivery: Instant Download

Business Communication Process And Product 9th Edition by Mary Ellen Guffey – Test Bank

Test Bank For Business Communication Process And Product 9th Edition by Mary Ellen Guffey

Business Communication Process And Product 9th Edition by Mary Ellen Guffey – Test Bank

Business Communication Process And Product 9th Edition by Mary Ellen Guffey

Business Communication Process And Product 9th Edition

Business Communication Process And Product

True / False

 

1. Communication today generally flows one way—from companies to the public.

a. True
b. False

 

ANSWER:   False

 

2. Today’s new communication technologies have made writing skills less important than in the past.

a. True
b. False

 

ANSWER:   False

 

3. You are born with the abilities to read, listen, speak, and write effectively.

a. True
b. False

 

ANSWER:   False

 

4. The 21st-century economy depends mainly on information and knowledge.

a. True
b. False

 

ANSWER:   True

 

5. The knowledge culture of today’s workplace can include factory production employees.

a. True
b. False

 

ANSWER:   True

 

6. Flattened management hierarchies allow companies to react more quickly to market changes.

a. True
b. False

 

ANSWER:   True

 

7. Diverse workforces are more likely to create the products that consumers demand.

a. True
b. False

 

ANSWER:   True

 

8. The three primary business communication functions are to inform, to persuade, and to entertain.

a. True
b. False

 

ANSWER:   False

 

9. E-mail is rapidly becoming the preferred communication channel for online customer service.

a. True
b. False

 

ANSWER:   False

 

10. One advantage of oral communication over written communication is that oral communication can be more easily adjusted to the audience.

a. True
b. False

 

ANSWER:   True

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