Contents

1. International marketing and exporting 5
2. Bases of International Marketing 31
3. The International Environment: culture; economic forces;and competition 54
4. The international environment: government, political and legal forces 68
5. Market Selection: Definition and Strategies 83
6. Information for international market(ing) decisions 98
7. Market entry strategies 115
8. Export entry modes 132
9. Nonexport Entry Modes 151
10. Product decisions 170
11. Pricing decisions 192
12. Financing and Methods of Payment 209
13. Promotion and Marketing Communication 224
14. Supply chain management/logistics and handling export orders 244
15. Organization of international marketing activities 262