Solutions Manual for Advertising Promotion and Other Aspects of Integrated Marketing Communications 7th Edition by Shimp

Description

Complete downloadable Solutions Manual for Advertising Promotion and Other Aspects of Integrated Marketing Communications 7th Edition by Shimp. INSTRUCTOR RESOURCE INFORMATION
TITLE: Advertising Promotion and Other Aspects of Integrated Marketing Communications
RESOURCE:Solutions Manual
EDITION: 7th Edition
AUTHOR: Shimp
PUBLISHER: Cengage Learning

Table of content

Chapter 1: Overview of Integrated Marketing Communications and the MarCom Process.
Chapter 2: MarCom’s Challenges: Enhancing Brand Equity, Influencing Behavior, and Being Accountable.
Chapter 3: Ethical, Regulatory, and Environmental Issues in Marketing Communications.
Chapter 4: MarCom Targeting.
Chapter 5: MarCom Positioning.
Chapter 6 MarCom Objective Setting And Budgeting.
Chapter 7: Facilitation of Product Adoption, and Brand Naming and Packaging.
Chapter 8: On- and Off-Premise Signage and Point-of-Purchase Communications.
Chapter 9: Overview of Advertising Management: Messages, Media, and Measurement.
Chapter 10: Creating Effective and Creative Advertising Messages.
Chapter 11: Selecting Message Appeals and Endorsers.
Chapter 12: Assessing Ad Message Effectiveness.
Chapter 13: Planning for and Analyzing Advertising Media.
Chapter 14: Using Traditional Advertising Media.
Chapter 15: Employing the Internet for Advertising.
Chapter 16: Using Other Alternative Advertising Media.
Chapter 17: Sales Promotion and the Role of Trade Promotions.
Chapter 18: Consumer-Oriented Promotions: Sampling and Couponing.
Chapter 19: Consumer-Oriented Sales Promotions: Premiums and other Promotional Methods.
Chapter 20: Marketing-Oriented Public Relations and Sponsorships.