Solutions Manual for Strategic Marketing Problems Cases and Comments 11th Edition by Kerin

Description

Complete downloadable Solutions Manual for Strategic Marketing Problems Cases and Comments 11th Edition by Kerin. INSTRUCTOR RESOURCE INFORMATION
TITLE: Strategic Marketing Problems Cases and Comments
RESOURCE:Solutions Manual
EDITION: 11th Edition
AUTHOR: Kerin, Peterson
PUBLISHER: Pearson

Table of content

CHAPTER 1: Foundations of Strategic Marketing Management.
CHAPTER 2: Financial Aspects of Marketing Management
CHAPTER 3: Marketing Decision Making And Case Analysis
CHAPTER 4: Opportunity Analysis, Market Segmentation and Market Targeting
CHAPTER 5: Product and Service Strategy And Brand Management
CHAPTER 6: Integrated Marketing Communication Strategy and Management
CHAPTER 7: Marketing Channel Strategy And Management Appendices
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