Solutions Manual for Strategic Marketing Problems Cases and Comments 12th Edition by Kerin

Description

Complete downloadable Solutions Manual for Strategic Marketing Problems Cases and Comments 12th Edition by Kerin. INSTRUCTOR RESOURCE INFORMATION
TITLE: Strategic Marketing Problems Cases and Comments
RESOURCE:Solutions Manual
EDITION: 12th Edition
AUTHOR: Kerin, Peterson
PUBLISHER: Pearson

Table of content

Chapter 1: Foundations of Strategic Marketing Management
Chapter 2: Financial Aspects of Marketing Management
Chapter 3: Marketing Decision Making and Case Analysis
Chapter 4: Opportunity Analysis and Market Targeting
Chapter 5: Product and Service Strategy and Management
Chapter 6: Integrated Marketing Communications Strategy and Management
Chapter 7: Marketing Channel Strategy and Management
Chapter 8: Pricing Strategy and Management
Chapter 9: Marketing Strategy Reformulation: The Control Process
Chapter 10: Global Marketing Strategy
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