Test Bank for Global Marketing 3rd Edition by Gillespie

Description

Complete downloadable Test Bank for Global Marketing 3rd Edition by Gillespie. INSTRUCTOR RESOURCE INFORMATION
TITLE: Global Marketing
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Gillespie, Hennessey
PUBLISHER: Cengage Learning

Table of content

1. Introduction to Global Marketing.
2. The Global Economy.
3. Cultural and Social Forces.
4. Political and Regulatory Climate. Host Country Political Climate.
5. Global Markets. .
6. Global Competitors.
7. Global Marketing Research.
8. Global Market Participation.
9. Global Market Entry Strategies..
10. Global Product Strategies.
11. Global Strategies for Services,
12. Pricing for International and Global Markets.
13. Managing Global Distribution Channels.
14. Global Promotion Strategies.
15. Managing Global Advertising. .
16. Organizing for Global Marketing.
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