Test Bank for International Marketing Canadian 3rd Edition by Cateora

Description

Complete downloadable Test Bank for International Marketing Canadian 3rd Edition by Cateora. INSTRUCTOR RESOURCE INFORMATION
TITLE: International Marketing Canadian
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Cateora, Papadopoulos, Gilly, Graham
PUBLISHER: McGraw Hill Higher Education

Table of content

1. The Scope and Challenge of International Marketing
2. The Dynamic Environment of International Marketing
3. Canada in the World: An International Marketing Perspective
4. Cultural Dynamics of International Markets
5. The Economic and Technological Environments
6. The Political and Legal Environments
7. Developing a Global Vision Through Marketing Research
8. Market Groups and Regions
9. Emerging Markets
10. Strategies for International Expansion
11. The International Marketing Mix: Products and Services
12. The International Marketing Mix: Distribution
13. The International Marketing Mix: Pricing
14. The International Marketing Mix: Integrated Communications
15. Negotiating in International Markets
16. Managing International Marketing
17. The Future of International Marketing: Trends, Ethics, and “The Canadian Way”
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