Test Bank for Marketing An Introduction 11th Edition by Armstrong
$25.00
Complete downloadable Test Bank for Marketing An Introduction 11th Edition by Armstrong. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing An Introduction
RESOURCE:Test Bank
EDITION: 11th Edition
AUTHOR: Armstrong, Kotler
PUBLISHER: Pearson
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Description
Complete downloadable Test Bank for Marketing An Introduction 11th Edition by Armstrong. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing An Introduction
RESOURCE:Test Bank
EDITION: 11th Edition
AUTHOR: Armstrong, Kotler
PUBLISHER: Pearson
Table of content
Chapter 1: Marketing
Chapter 2: Company and Marketing Strategy
Chapter 3: Analyzing the Marketing Environment
Chapter 4: Managing Marketing Information to Gain Customer Insights
Chapter 5: Understanding Consumer and Business Buyer Behavior
Chapter 6: Customer-Driven Marketing Strategy
Chapter 7: Products, Services, and Brands
Chapter 8: New Product Development and Product Life-Cycle Strategies
Chapter 9: Pricing
Chapter 10: Marketing Channels
Chapter 11: Retailing and Wholesaling
Chapter 12: Communicating Customer Value
Chapter 13: Personal Selling and Sales Promotion
Chapter 14: Direct and Online Marketing
Chapter 15: The Global Marketplace
Chapter 16: Sustainable Marketing: Social Responsibility and Ethics
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