Test Bank for Marketing Foundations 3rd Edition by Pride

Description

Complete downloadable Test Bank for Marketing Foundations 3rd Edition by Pride. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Foundations
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Pride, Ferrell
PUBLISHER: Cengage Learning

Table of content

1-Strategic Marketing and Its Environment
2-Customer-Driven Strategic Marketing
3-Planning Marketing Strategies
4-The Marketing Environment, Social Responsibility, and Ethics
5-Using Technology for Consumer Relationships in a Global Environment
6-E-Marketing and Customer Relationship Management
7-Global Markets and International Marketing
8-Target Market Selection and Research
9-Marketing Research and Information Systems
10-Target Markets: Segmentation and Evaluation
11-Customer Behavior
12-Consumer Buying Behavior
13-Business Markets and Buying Behavior
14-Product Decisions
15-Product, Branding, and Packaging Concepts
16-Developing and Managing Goods and
17-Services
18-Pricing Decisions
19-Pricing Fundamentals
20-Pricing Management
21-Distribution Decisions
22-Marketing Channels and Supply Chain Management
23-Retailing, Direct Marketing and Wholesaling
24-Promotion Decisions
25-Integrated Marketing Communications
26-Advertising and Public Relations
27-Personal Selling and Sales Promotion
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