Test Bank for Marketing Management 12th Edition by Philip Kotler

Description

Complete downloadable Test Bank for Marketing Management 12th Edition by Philip Kotler. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Management
RESOURCE:Test Bank
EDITION: 12th Edition
AUTHOR: Philip Kotler
PUBLISHER: PB0

Table of content

Chapter 1 – Defining Marketing for the 21 st Century
Chapter 2 – Developing Marketing Strategies & Plans
Chapter 3 – Gathering Information & Scanning the Environment
Chapter 4 – Conducting Marketing Research & Forecasting Demand
Chapter 5 – Creating Customer Value, Satisfaction, & Loyalty
Chapter 6 – Analyzing Consumer Markets
Chapter 7 – Analyzing Business Markets
Chapter 8 – Identifying Market Segments & Targets
Chapter 9 – Creating Brand Equity
Chapter 10 – Crafting the Brand Positioning
Chapter 11 – Dealing with Competition
Chapter 12 – Setting Product Strategy
Chapter 13 – Designing & Managing Services
Chapter 14 – Developing Pricing Strategies & Programs
Chapter 15 – Designing & Managing Value Networks & Channels
Chapter 16 – Managing Retailing, Wholesaling & Logistics
Chapter 17 – Designing & Managing Integrated Marketing Communications
Chapter 18 – Managing Mass Communications
Chapter 19 – Managing Personal Communications
Chapter 20 – Introducing New Market Offerings
Chapter 21 – Tapping into Global Markets
Chapter 22 – Managing a Holistic Marketing Organization, Understanding Marketing Management
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