Test Bank for Marketing Marketing in the 21st Century 11th Edition by Evans

Description

Complete downloadable Test Bank for Marketing Marketing in the 21st Century 11th Edition by Evans. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Marketing in the 21st Century
RESOURCE:Test Bank
EDITION: 11th Edition
AUTHOR: Evans, Berman
PUBLISHER: Cengage Learning

Table of content

1: Marketing Today.
2: The Environment in Which Marketing Operates.
3: Developing and Enacting Strategic Marketing Plans.
4: Information for Marketing Decisions.
5: Societal, Ethical, and Consumer Issues.
6: Global Aspects of Marketing.
7: Marketing and the Internet.
8: Final Consumers.
9: Organizational Consumers.
10: Developing a Target Market Strategy.
11: Basic Concepts in Product Planning.
12: Goods Versus Services Planning.
13: Conceiving, Developing, and Managing Products.
14: Value Chain Management and Logistics.
15: Wholesaling.
16: Retailing.
17: Integrated Marketing Communications.
18: Advertising and Public Relations.
19: Personal Selling and Sales Promotion.
20: Considerations in Price Planning.
21: Developing and Applying a Pricing Strategy.
22: Pulling It All Together: Integrating and Analyzing the Marketing Plan. Appendices
A: Careers in Marketing.
B: Marketing Mathematics.
C: Computer-Based Marketing Exercises.
D: Glossary.
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