Test Bank for Marketing Real People Real Decisions Third Canadian Edition 3rd Edition by Solomon

Description

Complete downloadable Test Bank for Marketing Real People Real Decisions Third Canadian Edition 3rd Edition by Solomon. INSTRUCTOR RESOURCE INFORMATION
TITLE: Marketing Real People Real Decisions Third Canadian Edition
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Solomon, Marshall, Stuart, Smith, Charlebois, Marando
PUBLISHER: Pearson

Table of content

Chapter 1: What is Marketing?
Chapter 2: Making Strategic Marketing Decisions
Chapter 3: Market Segmentation and Positioning
Chapter 4: Marketing Research
Chapter 5: Consumer Buying Behaviour
Chapter 6: Organizational Buying Behaviour
Chapter 7: Product Strategy
Chapter 8: Product Management
Chapter 9: Pricing Strategy
Chapter 10: Channels and Supply Chain Strategy
Chapter 11: Retailing and E-tailing
Chapter 12: Integrated Marketing Communications
Chapter 13: Communication Mix and Tactics
Chapter 14: Developing and Implementing a Marketing Plan
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