Test Bank for Principles of Marketing 12th Edition by Kotler

Description

Complete downloadable Test Bank for Principles of Marketing 12th Edition by Kotler. INSTRUCTOR RESOURCE INFORMATION
TITLE: Principles of Marketing
RESOURCE:Test Bank
EDITION: 12th Edition
AUTHOR: Kotler, Armstrong
PUBLISHER: Pearson

Table of content

1. Marketing: Managing Profitable Customer Relationships
2. Company and Marketing Strategy: Partnering to Build Customer Relationships
3. The Marketing Environment
4. Managing Marketing Information
5. Consumer Markets and Consumer Buyer Behavior
6. Business Markets and Business Buyer Behavior
7. Customer-Driven Marketing Strategy: Creativing Value for Target Customers
8. Product, Services, and Branding Strategies
9. New-Product Development and Life-Cycle Strategies
10. Pricing Products: Understanding and Capturing Customer Value
11. Pricing Products: Pricing Strategie
12. Marketing Channels and Supply Chain Management
13. Retailing and Wholesaling
14. Communicating Customer Value: Integrated Marketing Communication Strategy
15. Advertising and Public Relations
16. Personal Selling and Sales Promotion
17. Direct and Online Marketing: Building Direct Customer Relationships
18. Creating Competitive Advantage
19. The Global Marketplace
20. Marketing Ethics and Social Responsibility APPENDIXES
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