Test Bank for Principles of Marketing Eighth Canadian Edition 8th Edition by Kotler

Description

Complete downloadable Test Bank for Principles of Marketing Eighth Canadian Edition 8th Edition by Kotler. INSTRUCTOR RESOURCE INFORMATION
TITLE: Principles of Marketing Eighth Canadian Edition
RESOURCE:Test Bank
EDITION: 8th Edition
AUTHOR: Kotler, Armstrong, Cunningham, Trifts
PUBLISHER: Pearson

Table of content

1 Marketing: Creating and Capturing Customer Value
2 Company and Marketing Strategy: Partnering to Build Customer Relationships
3 Analyzing the Marketing Environment
4 Sustainable Marketing: Social Responsibility and Ethics
5 Managing Marketing Information to Gain Customer Insights
6 Consumer Markets and Consumer Buyer Behaviour
7 Business Markets and Business Buyer Behaviour
8 Customer-Driven Marketing Strategy: Creating Value for Target Customers
9 Products, Services, and Brands: Building Customer Value
10 New-Product Development and Product Life-Cycle Strategies
11 Pricing
12 Marketing Channels: Delivering Customer Value
13 Retailing and Wholesaling
14 Communicating Customer Value: Integrated Marketing Communications Strategy
15 Advertising and Public Relations
16 Personal Selling and Sales Promotion
17 Direct and Online Marketing: Building Direct Customer Relationships
18 Creating Competitive Advantage
19 The Global Marketplace
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