Test Bank for Sports Marketing 1st Edition by Fetchko

Description

Complete downloadable Test Bank for Sports Marketing 1st Edition by Fetchko. INSTRUCTOR RESOURCE INFORMATION
TITLE: Sports Marketing
RESOURCE:Test Bank
EDITION: 1st Edition
AUTHOR: Fetchko, Roy, Clow
PUBLISHER: Pearson

Table of content

Chapter 1 Sports Meets Marketing
Chapter 2 Examining Sports Entertainment Consumption
Chapter 3 Understanding the Marketing Environment
Chapter 4 Segmenting Audiences for Sports
Chapter 5 Building a Relevant Brand
Chapter 6 Defining the Product Offering
Chapter 7 Tapping into Passion through Experiential Marketing
Chapter 8 Planning the Brand Story – Communications Strategy
Chapter 9 Creating the Brand Story – Communications Campaigns
Chapter 10 Telling the Brand Story – Communications Channels
Chapter 11 Leveraging Sports Brands through Sponsorship-Linked Marketing
Chapter 12 Measuring Sports Brand Performance
Chapter 13 Living the Brand Promise: Delivery of Sports Experiences
Chapter 14 Preparing Future Sports Marketers
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