Test Bank for Strategic Marketing for Non-Profit Organizations 7th Edition by Andreasen

Description

Complete downloadable Test Bank for Strategic Marketing for Non-Profit Organizations 7th Edition by Andreasen. INSTRUCTOR RESOURCE INFORMATION
TITLE: Strategic Marketing for Non-Profit Organizations
RESOURCE:Test Bank
EDITION: 7th Edition
AUTHOR: Andreasen, Kotler
PUBLISHER: Pearson

Table of content

Chapter 1: The Growth and Development of Nonprofit Marketing
Chapter 2: Developing a Customer-Centered Mindset
Chapter 3: Strategic Marketing Planning
Chapter 4: Understanding Consumer Behavior
Chapter 5: Acquiring and Using Marketing Information
Chapter 6: Segmentation, Positioning, and Branding
Chapter 7: Branding
Chapter 8: Managing the Organization’s Offerings
Chapter 9: Developing and Launching New Offerings
Chapter 10: Managing Perceived Costs
Chapter 11: Facilitating Marketing Behaviors
Chapter 12: Formulating Communications Strategies
Chapter 13: Managing Communications: Advertising and Personal Persuasion
Chapter 14: Managing Public Media and Public Advocacy
Chapter 15: Generating Funds
Chapter 16: Attracting Human Resources: Staff, Volunteers, and Boards
Chapter 17: Working with the Private Sector
Chapter 18: Organizing for Implementation
Chapter 19: Marketing Evaluation, Monitoring, and Control
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