Test Bank For Advertising And Promotion Canadian 6th Edition By Guolla

 ISBN:1259272303 ISBN-13: 9781259272301

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

1) ________ is the process of planning and executing the conception, pricing, promotion, and
distribution of ideas, good, and services to create exchanges that satisfy individual and
organizational objectives.
A) Integrated marketing communications B) Marketing
C) Sales promotion D) Advertising
Answer: B

2) Which of the following is the BEST example of a marketing exchange?
A) John gave Sahil a menu, and he placed his food order.
B) For mowing her yard, Mrs. Forrest gave Ben a chocolate cake.
C) Vlad and Ingrid gave their son a trip for his graduation.
D) Jessie helped Alison move a heavy piece of furniture.
Answer: B

3) Product, price, place and promotion are also known as:
A) marketing communications tools. B) the marketing mix.
C) marketing jargon. D) methods of selling goods and services.
Answer: B

4) Campo Outdoor Products has developed a new backpack. It will expand to three times its initial
size, be water resistant, and lightweight. These are what kind of marketing decisions?
A) product features B) service level C) package design D) price allowance
Answer: A

5) Navinder Foods offers portable snack items that are low in calories, high in fibre, and taste just like
the ones shoppers might consume back home in India. Which of the following is NOT a product
benefit delivered by Navinder’s snack items?
A) functional benefit B) performance/convenience benefit
C) emotional benefit D) affordable benefit
Answer: D

6) Product protection, storage, communication, and image are all functional benefits of:
A) brand marketing B) product attributes
C) packaging D) brand identity
Answer: C