Test Bank For Business Research Methods 9th Edition By Zikmund

ISBN-10: 1111826927, ISBN-13: 978-1111826925

Chapter 1–The Role of Business Research

1. Business research can be directed toward an element of an organization’s internal operations.
   True    False

2. Researchers in different functional areas of a business differ in the respect that they typically use different research methods.
   True    False

3. Business research is basically about conducting surveys.
   True    False

4. The term “research” means “to search again.”
   True    False

5. A business researcher needs to be subjective in order to provide accurate information.
   True    False

6. Business research is restricted to for-profit organizations.
   True    False

7. Conducting research to determine why consumers visit Starbucks is an example of basic business research.
   True    False

8. The procedures and techniques used by applied researchers and basic researchers differ substantially.
   True    False

9. The scientific method used by researchers is essentially the same process in social sciences, such as business, as it is in “hard” sciences, such as biology or physics.
   True    False

10. When ideas can be stated in researchable terms, we reach the hypothesis stage of the scientific method.
    True    False

11. Research plays a more prominent role in product-oriented companies than in customer-oriented companies.
    True    False

12. Developing and implementing a business strategy involves six stages.
    True    False

13. Performance-monitoring research is primary used to evaluate employees.
    True    False

14. Research should be conducted regardless of how long it will take to perform.
    True    False

15. Communication technologies have impacted business research greatly.
    True    False