Test Bank For Essentials of Marketing 15th Edition By William Perreault Jr
True / False Questions
| 1. | Implementation puts plans into operation while control provides feedback.
TRUE Feedback: Successful marketing requires efficient implementation and control. Implementation puts plans into operation, and control provides feedback |
| AACSB: Reflective Thinking Blooms: Remember Learning Objective: BC1-01 Level of Difficulty: 1 Easy Topic: Good Plans Set the Framework for Implementation and Control |
| 2. | Digital communication and e-commerce offer speed and detail in obtaining information needed for better control.
TRUE Feedback: Fast feedback is not possible unless data are in a form that can be quickly sorted and analyzed by computer. Digital communication and e-commerce help solve these problems. Many companies use the Internet to immediately share data among locations. A sales manager with a notebook computer can pull data off the firm’s intranet from anywhere in the world. |
| AACSB: Reflective Thinking Blooms: Remember Learning Objective: BC1-01 Level of Difficulty: 1 Easy Topic: Speed Up Information for Better Implementation and Control |
| 3. | The development of electronic pipelines and inexpensive computer software has helped small and large companies control their marketing strategies.
TRUE Feedback: With the electronic pipeline, a report summarizing sales by product, salesperson, or type of customer can be available whenever an online user wants it. Marketing managers that don’t adopt them are losing out to more nimble competitors who get information more quickly and adjust their implementation and strategies more often. |
| AACSB: Technology Blooms: Remember Learning Objective: BC1-01 Level of Difficulty: 1 Easy Topic: Speed Up Information for Better Implementation and Control |
| 4. | The ideal of doing things better, faster, and at lower cost is easy to implement once it is accepted.
FALSE Feedback: The ideal of doing things better, faster, and at lower cost is easy to accept. But in practice implementation is often complicated by trade-offs among the three objectives. |
| AACSB: Reflective Thinking Blooms: Remember Learning Objective: BC1-02 Level of Difficulty: 1 Easy Topic: Effective Implementation Means that Plans Work as Intended |
| 5. | Implementing a strategy is straightforward; there are usually only a limited number of ways things can go wrong.
FALSE Feedback: There are thousands of ways that a plan or its implementation can go astray. Implementing a strategy is a complicated process and requires constant monitoring. |
| AACSB: Analytical Thinking Blooms: Remember Learning Objective: BC1-02 Level of Difficulty: 1 Easy Topic: Effective Implementation Means that Plans Work as Intended |
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