Test Bank For Essentials of Marketing 15th Edition By William Perreault Jr

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Edition:  15th Edition

Format: Downloadable ZIP Fille

Resource Type: Test bank

Duration: Unlimited downloads

Delivery: Instant Download

Test Bank For Essentials of Marketing 15th Edition By William Perreault Jr

True / False Questions

1. Implementation puts plans into operation while control provides feedback.

TRUE

Feedback: Successful marketing requires efficient implementation and control. Implementation puts plans into operation, and control provides feedback

 

AACSB: Reflective Thinking
Blooms: Remember
Learning Objective: BC1-01
Level of Difficulty: 1 Easy
Topic: Good Plans Set the Framework for Implementation and Control
 

 

2. Digital communication and e-commerce offer speed and detail in obtaining information needed for better control.

TRUE

Feedback: Fast feedback is not possible unless data are in a form that can be quickly sorted and analyzed by computer. Digital communication and e-commerce help solve these problems. Many companies use the Internet to immediately share data among locations. A sales manager with a notebook computer can pull data off the firm’s intranet from anywhere in the world.

 

AACSB: Reflective Thinking
Blooms: Remember
Learning Objective: BC1-01
Level of Difficulty: 1 Easy
Topic: Speed Up Information for Better Implementation and Control
 

 

3. The development of electronic pipelines and inexpensive computer software has helped small and large companies control their marketing strategies.

TRUE

Feedback: With the electronic pipeline, a report summarizing sales by product, salesperson, or type of customer can be available whenever an online user wants it. Marketing managers that don’t adopt them are losing out to more nimble competitors who get information more quickly and adjust their implementation and strategies more often.

 

AACSB: Technology
Blooms: Remember
Learning Objective: BC1-01
Level of Difficulty: 1 Easy
Topic: Speed Up Information for Better Implementation and Control
 

 

4. The ideal of doing things better, faster, and at lower cost is easy to implement once it is accepted.

FALSE

Feedback: The ideal of doing things better, faster, and at lower cost is easy to accept. But in practice implementation is often complicated by trade-offs among the three objectives.

 

AACSB: Reflective Thinking
Blooms: Remember
Learning Objective: BC1-02
Level of Difficulty: 1 Easy
Topic: Effective Implementation Means that Plans Work as Intended
 

 

5. Implementing a strategy is straightforward; there are usually only a limited number of ways things can go wrong.

FALSE

Feedback: There are thousands of ways that a plan or its implementation can go astray. Implementing a strategy is a complicated process and requires constant monitoring.

 

AACSB: Analytical Thinking
Blooms: Remember
Learning Objective: BC1-02
Level of Difficulty: 1 Easy
Topic: Effective Implementation Means that Plans Work as Intended
 

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