Test Bank for MM 3rd Edition by Dawn Iacobucci
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Complete downloadable Test Bank for MM 3rd Edition by Dawn Iacobucci. INSTRUCTOR RESOURCE INFORMATION
TITLE: MM
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Dawn Iacobucci
PUBLISHER: Cengage Learning
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Description
Complete downloadable Test Bank for MM 3rd Edition by Dawn Iacobucci. INSTRUCTOR RESOURCE INFORMATION
TITLE: MM
RESOURCE:Test Bank
EDITION: 3rd Edition
AUTHOR: Dawn Iacobucci
PUBLISHER: Cengage Learning
Table of content
1. Why is Marketing Management Important?
2. Customer Behavior.
3. Segmentation.
4. Targeting.
5. Positioning.
6. Goods and Services.
7. Brands.
8. New Products.
9. Pricing.
10. Channels of Distribution and Logistics.
11. Advertising Messages and Marketing Communications.
12. Integrated Marketing Communications and Media Choices.
13. Social Media.
14. Customer Satisfaction and Customer Relationships.
15. Marketing Research Tools.
16. Marketing Strategy.
17. Marketing Plans.
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