Test Bank For Strategic Management of Technological Innovation 3rd Edition By Schilling
ISBN-10: 007338156X, ISBN-13: 978-0073381565
Chapter 01
Introduction
True/False
- The globalization of markets and the importance of innovation are independent of one another.
Answer: False
Difficulty: Easy
Page: 1
- Flexible manufacturing technologies have increased the importance of production economies of scale.
Answer: False
Difficulty: Easy
Page: 1
- Innovation and new technology have led to longer product life cycles as better quality products are being produced.
Answer: False
Difficulty: Moderate
Page: 2
4.. The increased pace of innovation has only had a negligible effect on market segmentation and product obsolescence.
Answer: False
Difficulty: Easy
Page: 2
- Slow innovation results in diminishing margins and product obsolescence.
Answer: True
Difficulty: Moderate
Page: 2
- Technological innovation can have a positive impact on our quality of life through improved goods and services.
Answer: True
Difficulty: Moderate
Page: 4
- Technology’s effects on society are always positive.
Answer: False
Difficulty: Easy
Page: 4
- Technology in its purest form is not knowledge, but rather faith that things will get better.
Answer: False
Difficulty: Easy
Page: 4
- Firms that charge headlong into new product development usually have short development cycles.
Answer: False
Difficulty: Moderate
Page: 4
- Studies have revealed that innovation is a freewheeling process that is unconstrained by rules and plans.
Answer: False
Difficulty: Easy
Page: 4
- The majority of effort and money invested in technological innovation comes from industrial firms.
Answer: True
Difficulty: Moderate
Page: 4
- GDP does relate very directly to the amount of goods consumers can purchase.
Answer: True
Difficulty: Easy
Page: 4
- Practically all innovative ideas become successful products.
Answer: False
Difficulty: Easy
Page: 5
- If an idea can be shown to be technologically feasible, it is guaranteed to be commercially successful.
Answer: False
Difficulty: Easy
Page: 5
- According to the concept of the innovation funnel, one new idea is usually responsible for several new products.
Answer: False
Difficulty: Moderate
Page: 5
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