Test Bank For Think Marketing 3rd Edition by Keith J. Tuckwell

Chapter 1 Contemporary Marketing

1) The American Marketing Association’s updated definition of marketing is a process that identifies a need and then offers a means of satisfying that need.

Answer: FALSE

Diff: 2 Type: TF Page Ref: 4

Skill: Recall

LO: 8

2) Organizations that concentrate on what they are capable of producing follow a marketing orientation.

Answer: FALSE

Diff: 2 Type: TF Page Ref: 6

Skill: Recall
LO: 3

3) An organization that focuses on selling more products to drive increased profits is practicing the marketing orientation.

Answer: FALSE

Diff: 2 Type: TF Page Ref: 6

Skill: Recall

LO: 3

4) Making what you can market instead of marketing what you can make is a philosophy of the marketing era.

Answer: TRUE

Diff: 2 Type: TF Page Ref: 7

Skill: Recall

LO: 3

5) Marketing is separate and distinct from the overall organizational philosophy of a company.

Answer: FALSE

Diff: 2 Type: TF Page Ref: 4

Skill: Recall
LO: 2

6) A marketing orientation exists when all business revolves around the customer.

Answer: TRUE

Diff: 2 Type: TF Page Ref: 7

Skill: Recall

LO: 3

7) The concept of socially responsible marketing states that a business should conduct itself in the best interests of consumers.

Answer: TRUE

Diff: 1 Type: TF Page Ref: 8

Skill: Recall

LO: 2

8) Seeking profits by increasing sales is characteristic of the selling orientation.

Answer: TRUE

Diff: 2 Type: TF Page Ref: 6

Skill: Recall

LO: 3

9) Successful global brands are those that focus on the bottom line, or price tag, of their products.

Answer: FALSE

Diff: 2 Type: TF Page Ref: 3

Skill: Recall
LO: 2

10) If Canadian Tire redesigns its retail stores as a result of feedback from their target markets, they are applying the selling concept.

Answer: FALSE

Diff: 2 Type: TF Page Ref: 7

Skill: Applied
LO: 3